Brand HistoryAs a well-known hotel in Quanzhou, it used to offer accommodation as well as meals, and the main age group of the market population is between 30-65.
There are plans to expand the brand market to younger people. Now the culture-based products are more and more popular with young people, Also, the contemporary young people put the sense of experience in the first place in life. They prefer to walk the streets with a cup of milk tea than eat in a hotel, or sit in an atmosphere-friendly coffee shop and enjoy a cup of coffee and stay for an afternoon. Combined with today's trends, We came up with a drink brand that combines Quanzhou's local characteristics - LIHAO. Target18-40 years old
local people and tourists Brand ValueMake milk tea with Quanzhou characteristics
- Teas are different, such as Tieguanyin, Zhengshan small species - Different toppings, such as shihuagao, tea pudding, specialty pearls, etc - Different sugar content, with winter melon sugar instead of ordinary saccharin, which is healthier |
Big IdeaLIHAO - pronounced as hello meaning.
Quanzhou commonly known as carp city. From the map, Quanzhou is shaped like a carp, The use of the word "carp" LI represents Quanzhou. "Hello" HAO means welcome all people to enjoy our drinks and It also symbolizes the hospitality of Quanzhou people. Brand ConceptCombining tradition and innovation,
The collision between southern Fujian tea and great milk, Adding the traditional special pudding and other toppings that young people like to make milk tea that only belongs to Quanzhou |