LOGO
Quanzhou is a seaside city,
and the waves are the most iconic icon. It is a drink shop, I chose a water-related pattern. Regarding the choice of color, the red brick roof is a traditional architecture in southern Fujian. The color of red bricks is also the traditional colour of southern Fujian. Also, the brand is a local old hotel, naturally it could not choose over innovative colour. Finally, I chose the colour of the red brick and tile as the main colour, and matched it with the white background. The whole colour is not too complicated, and there are some innovations through the wave pattern, which do not make people feel too old-fashioned. The handwriting of calligraphy makes people feel the traditional Chinese style. Making a combination with tea, keeping up with fashion. At the same time, it is not too traditional, simple but extraordinary. |
Main Colour
The colors that best represent Quanzhou are red and yellow,
Backed by green leaves, The old streets have a better taste. Experience the city's heritage in ancient times and At the same time feel the changes of the times. Old people chatting near the dilapidated street, young people holding milk tea discuss gossip in the street, This is the most normal life, also the most typical Quanzhou life. |
Hope that every one comes to Quanzhou,
or a native who grew up in Quanzhou can
feel the warmth of home from these two colours
Recalling the beautiful little bits and drops in Quanzhou.
Characters
“清源山上老君闲,静坐千年看变迁。
西去青牛何至此?东来紫气满松岩!” "Lao Junyan" is one of the most famous and representative views in Quanzhou. Lao Junyan is China's largest Taoism stone carving. The carving pays so many attentions to the details. The stone statue is wearing a wind hat; the wrinkle of forehead is clear; the eyes are flat, and the nose beam is high. The carving of stone is unique. With the details of head, forehead, eyes and including the beard, the whole stone folds clearly. The knife line is soft and powerful, which is exquisite technique. The old man's kind and happy look is expressed realistically and vividly by the carving, thus it became a symbol of a long and healthy life. Based on this character, we design is as a cartoon image, and add the iconic waves, bell tower and ingot to mean wishing you rich. In order to cater to the tastes of young people, combined with hiphop, sunglasses and back-wearing hats, the big gold watch on his hand has Quanzhou style. Finally, a living, flexible and swag character emerged. |
In addition to Laojunyan, Quanzhou also has a very famous temple.That is the Guandi Temple, which built to enshrine Guan Yu, the general of Shu in the Three Kingdoms period.
Guandi Temple is one of the temples in Quanzhou where incense is flourishing. With a history of more than a thousand years, it is also the largest existing Wu Temple in Fujian Province. Guandi Temple has become a major part of Chinese traditional culture, which is more closely related to people's lives. If local people would like to wish something, whether it’s marriage, business, illness or job, the locals will go to the Guandi Temple to ask for the bless. Like the previous character, combining tradition and innovation, this character pays more attention to people's daily life. Guan Gong has a brave and respected expression in people's mind. Combining Quanzhou’s seaside features with Guan Gong’s bravery, the image created reflects the sense of experience that young people now pay attention to. |